The lowdown is ad age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more trojan breaks the condom category. Ample evidence shows that condom social marketing programmes increase condom sales, 6, 7 which have often been cited as an indication that condom use is increasing, although the evidence points to a weak relationship between condom sales and use 7 it is important to the field of hiv prevention to understand how condom social marketing programmes influence condom use. Scientists and dc health officials said the appeal of trojan condoms can be attributed to the company's marketing strategy, including the packaging of magnums in a shiny, gold wrapper. Promotional printed condoms puts your printed message on a condom for promotional events personal marketing or branding, these are pure custom marketing genius. Trojan brand condoms are america's #1 condom, and have been a recognized, trusted, global brand for over 90 years trojan brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases.
Condom social marketing (csm) is a type of intervention in which condom brands are devel - oped, marketed with a promotional campaign, and sold to a specific target population. 10 the condom strategy this strategy is a product of a review of various national and international documents, interviews with stakeholders involved in condom procurement, distribution and promotion. Trojan condoms tracey hagan mkt301-1 professor maddron contents the company 3 the product 5 swot analysis 6 marketing strategy 7 global and current.
This is the marketing strategy of durex durability, reliability and excellence popularly known as durex is founded in 1915 as the london rubber company by la jackson which was initially selling imported condoms and barber shop supplies. Wow this is truly a massive marketing win for trojan condoms trojan launched its innovative ad campaign in a tv spot last week featuring an attractive man slowly unwrapping five trojan condoms and putting them over his fingers while his girlfriend watches from a nearby bed. For the department of policy, strategy and research (psr), unaids, geneva, with significant contributions of time, infor- condom social marketing programmes have. Durex marketing plan market summary the durex brand is well known and well trusted so was the company¶s marketing strategy condoms are most used by the 16 to 35 age group ± a group most at risk in terms of sexual behaviour.
The first to introduce lubricated condoms in 1957 durex has maintained its innovation by creating a variety of condoms to satisfy a large target market in the united states, durex is second next to the popular us brand, trojan. Durex is a registered trademark name for a range of condoms originally developed and produced in the united kingdom by ssl internationalssl international was sold to the anglo-dutch company reckitt benckiser in 2010. As the new york times reports, trojan has released a new condom, along with an ambitious marketing strategy that seeks to appeal to female consumers xoxo, as the new product is called, is your standard condom. Project leader of the brand's biggest relaunch that included new formulas, new ad campaign, new concepts and new packaging: marketing plan creation for nielsen's bases ii study.
Trojan has a long history of advertising on mtv to reach younger adults, said bruce weiss, vice president of marketing for the trojan brand at church & dwight in ewing, nj, and the channel. Aside from its marketing strategy, trojan magnum is basically a larger sized latex condom that comes with water based lubricant the best way to think trojan magnum condoms is by thinking it is the big brother version of trojan enz condoms. In an attempt to investigate the role of marketing strategies in condom uptake we conduct a randomized control trial in kampala, uganda with two different promotion techniques of selling condoms - fear versus pleasure, to see which has a higher impact on growth of condom sales. Durex is to reposition to build a stronger emotional connection with consumers, following the recent acquisition of the brand by reckitt benckiser it is introducing a new brand strapline to mark a shift in strategy from a safe sex brand to an emotional brand durex hopes that the new love sex. Durex is on a mission to prove to consumers that it is more than just a condom brand, as it looks to focus on the emotional as well as the physical aspects of sex durex is the biggest seller of condoms in the uk market in fact, it holds a 26% global market share and distributes over one.
Marketing strategy for trojan condoms customer service marketing assignment #1 customer service marketing bus1340-11w section 3 elizabeth stewart 6144463 2/27/2011 elizabeth stewart part 1 for this assignment i have selected the church & dwight company and their product trojan condoms. People in the us do not tend to spend a lot of time comparison-shopping condoms, says jiri kulik, a former us marketing chief who now heads reckitt benckiser's latin america unit. Durex marketing essay executive summary dash communications co - durex marketing essay introduction is confident that our sales and promotion campaign for durex consumer products will not only set durex apart from the competitors, but also increase over all sales numbers on a very limited budget. Trojan™ double ecstasy™ lubricated condoms feature a revolutionary design that lets you feel the pleasure, not the condom different lubricants on the inside and outside of the condom help maximize the pleasure for each partner.
Need a business plan for condom business once an unproven novelty, the condom is now the gold standard in modern male prophylaxis, and it comes in as many varieties as you can imagine market leaders like trojan and durex may hold a predominant share, but there is always room in the industry for an upstart provider with a new spin on an old model. This review is a part of our 'social media strategy review' series where we do a 360 degree analysis of a brand's social media activity you can read the reviews of more brands here marketing condoms in general and in india, in particular, can be a tricky business with continuous.